There's something new at my dojo: each new student (adult student, that is) gets 3 private lessons for free upon registration. That's around €150 of tuition fee I'm giving away. Although the marketing benefits are a nice addition, the main reason I'm doing this hasn't got that much to do with sales promotion. In the first place, this action aims at helping new students comprehend the basics faster, thus benefiting more from group classes. The student receives constant feedback in the one-on-one lessons (those private lessons are spread over the first months), so he can correct upcoming mistakes at an early stage. If you've been practicing a martial art, you'll propably agree that during the first year or two there's almost linear progression, so after each class you know you've learnt something new, you've gotten a bit better. Also, this is the phase when you adopt errors and suboptimal patterns that are really hard to get rid of later on. As you...